About 402ink

402ink is a custom apparel and design company based in Lincoln, Nebraska. While we specialize in outfitting university organizations, our work extends far beyond campus—we also create custom apparel for K-12 schools, corporate swag, and even the World's Largest Biker Bar, Full Throttle Saloon in Sturgis, SD.

Our owner, known around campus as “Dan the Shirt Man,” has been in the apparel industry for over 25 years. He’s built a team of creative, relationship-driven go-getters, including digital artists, university and Greek alumni, industry experts, and eager students. Unlike other companies, we don’t use campus reps or middlemen—because your order is too important to be handled by anyone but experienced professionals.

We take pride in our fresh, original designs and our commitment to on-time delivery. Whether you're reaching out from the coast or calling the Midwest home, you'll feel like an MVP, and your gear will look like you spent way more on it than you actually did.